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Cambridge IGCSE Business Studies: Coursebook with CD-ROM (third edition)

Mark Fisher, Medi Houghton and Veenu Jain

Written by experienced teachers the Cambridge IGCSE Business Studies Coursebook with CD-ROM (third edition) provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course.

Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; case studies contextualise the content making it relevant to the international learner. Cambridge IGCSE Business Studies Coursebook with CD-ROM (third edition) provides thorough examination support for both papers with questions at the end of each chapter and an extensive case study at the end of each unit. The CD-ROM contains revision aids, further questions and activities.

  • Written by a team of well experienced authors who are practising teachers and examiners.
  • Endorsed by Cambridge International Examinations and carefully tailored to suit learner and teacher requirements.
  • Offers extensive support with exam practice.
  • Comes with a free CD-ROM containing thorough revision support and fun activities.
  • Introduction makes the content covered in the chapter relevant to real life and offers an engaging start to the chapter.
  • Learning objectives provide clear aims at the very outset.
  • Key terms enhance understanding of the text.
  • Case study questions at the end of each unit offer extensive help with Paper 2 style questions.

Introduction; Section 1: Understanding business activity; 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 2: People in business; 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of workers; 9. Internal and external communication; Section 3: Marketing; 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Section 4: Operations management; 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Section 5: Financial information and decisions; 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Balance sheets; 23. Analysis of accounts; Section 6: External influences on business activity; 24. Government economic objectives and policies; 25. Environmental and ethical issues; 26. Business and the international economy; 27. Exam skills and techniques; Glossary; Index

Mark Fisher has over 25 years experience teaching Business Studies. He has been a senior examiner for a major examination board and is currently the reviser for Advanced Level Business Studies as well as an examiner for both IGCSE and A Level. He has extensive experience of specification and assessment development and is the author of teacher support material. Mark is also a teacher trainer for a major exam board and has delivered both IGCSE and A Level training workshops to teachers in several countries across the world.

Veenu Jain is an examiner and a team leader with two internationally known exam boards. She is a practicing teacher of Business Studies and has also been involved with reviewing and co-authoring books on Business Studies for IGCSE. Veenu brings tremendous experience working in the industry as a business analyst.

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This title is part of our Cambridge IGCSE Business Studies (third edition) series:

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Cambridge IGCSE Business Studies: Coursebook with CD-ROM (third edition)

ISBN: 9781107680258


Cambridge IGCSE Business Studies: Teacher's Resource CD-ROM

ISBN: 9781107425354

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